For many years, advertising in the dental profession was considered unprofessional and was actually frowned upon. Times have changed, and nowadays if you don’t advertise it can be difficult to build a successful dental practice. The problem for the public is that it is a very daunting, and overwhelming task. I will attempt to simplify the process for you.
I believe you have the right to interview the staff and the doctor. But how do you chose what office to even make the appointment for? Start on the internet. Yes, even before you call the office. The website should be very complete and modern. Should have lots of info about the office, the team, the doctor for sure, and should make you feel like you will connect with them. All photos should be real live patient photos, not stock photos. It is a representation of the doctors work, and pride he has in it. It also shows the faith the patients have in the doctor to allow him/her to share their story with you.
The initial call should be pleasant, personal, and make you feel special, not like an insurance number. After you hang up from the call, you should be looking forward to meeting everyone and how good the experinece will be. There should be virtually no waiting and total attentiveness to you when you are there, You should feel listened to and cared for. The look of the office should be clean, modern, and a place you think is where the best care will be given.
It is unfortunate that everyone advertises that they are the “top” this, or voted “best ” that. First of all, do those lists hold any credense, and secondly, who advertises themslves as an “OK” dentist? Choose wisely, and carefully, and most of all, listen to your instinct. We set the bar very high in my office so i feel confident in saying, we will surpass your every expectation.